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First


Do Less. 
Spend Less. 
Sell More.

SCROLL DOWN

First


Do Less. 
Spend Less. 
Sell More.

Point of Choice (“POC”) is the only marketing solution that allows vendors to identify and reach targeted K-12 buyers at the precise time that a purchasing decision is being made. 


marketing services


POC combines eight proprietary, easy-to-execute marketing services that reduce marketing costs.

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Eliminates Risk


POC fits into each vendor’s existing operations with no added cost or distraction. It simply generates sales.  

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How it works


POC provides vendors with a unique insider marketing position directly within school purchasing systems.

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Second


The Ultimate
Point of Selling.

Second


The Ultimate
Point of Selling.

 

SOLVES UNIVERSAL VENDOR MARKETING CHALLENGE


The purchasing manager who signs the [school district] purchase order is not the purchase decision maker…Because the decision maker’s name [usually a teacher with a discretionary budget] may not be available on the purchase order, it can’t be captured and won’t appear on response files…If you can’t find the names on response files, you only have one choice: compiled databases. But how do you know which names are the ones to contact? ...You need the capability to identify and the [purchasing] attributes to prioritize your…customers and prospects.
— John F. Hood, former President of MCH, Inc., a leading provider of compiled data for institutional markets, from his white paper, “Targeting an Under-Marketed Opportunity in B2B.”